POP-UP BOX

IN GREAT COMPANY

LOTS OF NEW THINGS
IN THE WEST

This is where Berlin hangs out: the sophistication of a concept store meets the convenience of a shopping mall. With a design hotel, legendary cinema, and zoo, the West Berlin design icon BIKINI BERLIN forms an ensemble that is second to none.

Concept Shopping Mall

• Opening: 2014
• Floors: 3
• Retail space in m²: 13,500 
• Store units in m²: 30 – 1,000
• Leasable units: 60
• Pop-up units: 15
• Pop-up box sizes in m²: 20–34

A diverse culinary offering with the Kantini Food Market and even more to discover with the pop-up shopping concept.

PLENTY OF SPACE FOR GREAT IDEAS – THE BOXES

Custom
Design with Style

A total of 15 boxes offer plenty of space for more and customized concepts. Warm wood meets industrial metal, providing the perfect backdrop for any type of use—from pop-up stores to showrooms. The minimalist design ensures that visitors’ attention is fully focused on the ideas and products waiting to be discovered inside the box.

Two digital screens featuring the logo, placed along the main walkways, draw additional attention to the brand even before visitors enter the box.

With sizes ranging from 20 to just under 35 square meters, there are various sizes available for use in your presentation. For larger space requirements, renting multiple boxes as a single unit is possible upon request.

PLENTY OF SPACE FOR GREAT IDEAS – THE BOXES

ORGANIC LOOK
WITH DIGITAL ELEMENTS

With the installation of the gondolas in May 2023, brands will now also have the opportunity to showcase themselves digitally. Moving images have been firmly established on social media for some time and are a popular medium for specifically highlighting selected products or new releases.

Whether it’s Instagram Reels, which are also intended to be promoted in the offline environment, or custom-made image trailers in 9:16 format—the gondola’s integrated screens can play and display all standard video formats. Through the strategic placement of moving images, the brand can be more firmly anchored in visitors’ minds, thereby increasing brand relevance.

BRAND ACTIVATION SPACE

THE BOXES
Summary

• Flexible rental periods
• Starting at approx. 20 m², larger boxes (max. 81 m²) available by combining units
• Digital screens with logo integration in high-traffic areas
• Equipped with at least three gondolas for product display – customizable with trays and/or hanging rods
• One gondola is always permanently equipped with two digital screens for content integration